Taking Entrokey Labs from cybersecurity’s best-kept secret to thought leader.
A redesigned website, executive pitch kit and sales assets that made quantum-resistant security understandable to the people who fund and adopt it.
CLIENT
Entrokey Labs
ENGAGEMENT
Thought leadership · Social strategy
AUDIENCE
Investors, policymakers and executive decision makers across government, finance and critical infrastructure.
THE IMPACT
79.6%
engagement rate on the Products page, the highest on the site
5
audiences served by one executive pitch kit: government, enterprise, investors, media and partners
3:50
average website session duration, versus a 1:17 cross-industry benchmark
First five months of the engagement compared with the five months before.
01 — THE CHALLENGE
World-class science that almost no one outside the lab could understand.
Entrokey Labs built and patented the first software-only, quantum-resistant platform, but when BLN24 partnered with the company it was not known to industry leaders, policymakers or executive decision makers. Its value lived in dense white papers and specialist webinars spanning AI, quantum computing and cybersecurity, three of the most jargon-heavy fields in existence, and the investors and buyers who mattered most had neither the time nor the background to parse them. A deep-technology company selling into government, finance and infrastructure needs every executive telling the same story in every room, and with investor outreach underway, the website and sales materials had to be ready for critical moments. Without a clear story and the assets to carry it, a category-defining technology risked going unnoticed.
02 — the results
Translate the science first, then arm every executive with the same story.
BLN24 built a go-to-market foundation to position Entrokey Labs as a leader in quantum and AI security across government, space, finance, infrastructure and healthcare. We started with brand and style guidelines and a messaging framework, using generative AI to distill the white papers and webinars into a narrative non-technical buyers could follow. We wrote and redesigned the website around that story and set up LinkedIn Insight Tags to track visitors and leads. An Executive Pitch Kit gave leadership one shared narrative, with 30-second, 2-minute and 5-minute pitch variants and approved proof points for conversations with government, enterprise, investors, media and partners. Decks tailored to investor, enterprise and federal audiences, event materials, branded virtual backgrounds and a sales video carried the same story into every meeting. The website now holds visitors for an average of 3:50 per session in May 2026, roughly three times the 1:17 cross-industry benchmark, and the Products page earns the highest engagement on the site at 79.6%.
BLN24 built a go-to-market foundation to position Entrokey Labs as a leader in quantum and AI security across government, space, finance, infrastructure and healthcare. We started with brand and style guidelines and a messaging framework, using generative AI to distill the white papers and webinars into a narrative non-technical buyers could follow. We wrote and redesigned the website around that story and set up LinkedIn Insight Tags to track visitors and leads. An Executive Pitch Kit gave leadership one shared narrative, with 30-second, 2-minute and 5-minute pitch variants and approved proof points for conversations with government, enterprise, investors, media and partners. Decks tailored to investor, enterprise and federal audiences, event materials, branded virtual backgrounds and a sales video carried the same story into every meeting. The website now holds visitors for an average of 3:50 per session in May 2026, roughly three times the 1:17 cross-industry benchmark, and the Products page earns the highest engagement on the site at 79.6%.
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YOUR NEXT MOVE
Have a number to hit?
Let’s make the work that moves it.