Taking Arturo.ai’s website to the skies.

We started with a UX and UI audit of the old site to understand the audience and each of their journeys. It surfaced four areas of concern: the homepage did not speak about solutions or value, the value and technology were hidden, there were no calls to action guiding users, and the overall UI did not immediately show what Arturo provides. We then interviewed Arturo’s CEO, CTO and CSO to understand the problems from a business and customer perspective, and validated them in interviews with three Arturo customers about their roles and their expectations of a home property data website. The redesign brought Arturo’s innovative culture into the experience and was honed through multiple rounds of user testing. The site now centers on Arturo’s values, technology and solutions, with relevant calls to action that guide visitors toward conversion, and Arturo has seen lead generation increase along with more data to support sales qualification.