A stronger story for a stronger brand.
Photography and film that repositioned one of the largest health club companies in the U.S. against a wave of boutique competitors.
CLIENT
OneLife Fitness
ENGAGEMENT
Campaign · Production
AUDIENCE
Prospective members
THE IMPACT
+18%
New-member leads in campaign markets.
+25%
Tour or trial bookings.
4
Channels: print, broadcast, social and web.
01 — THE CHALLENGE
Forty years of heritage against a wave of boutique challengers.
US Fitness, LLC opened its first gym in the DC metro area in 1973, and more than 40 years in business takes constant evolution and change. Boutique gyms can point to a niche and a tight community, while a large club has to explain breadth, value and convenience, and that story is easy to lose. The goal was to evolve the OneLife Fitness brand with compelling imagery as a counter move to the new gyms and boutiques, and with health more important than ever, that imagery had to connect with a wide range of ages and demographics.
02 — THE RESULTS
One visual voice that answers the boutiques on every channel.
As the agency in charge of multimedia for US Fitness, we lead the content creation used in print advertising, broadcast television, social media and the web. Producing photography and film once and building it to run across all four channels protects consistency and budget, and a brand with one visual voice is easier to recognize in a crowded market. The imagery told one story to a wide range of ages and demographics, and new-member leads rose 18% in the campaign markets.
Keep exploring.
YOUR NEXT MOVE
Have a number to hit?
Let’s make the work that moves it.