Ending every WeWork tour with a next step.
An enterprise sales narrative and a redesigned tour experience.
CLIENT
WeWork
ENGAGEMENT
Sales enablement · Experience
AUDIENCE
Enterprise real estate buyers
THE IMPACT
+22%
Enterprise tour-to-lease conversion.
28%
Shorter time from first tour to signed lease.
9 in 10
Tours now end with a scheduled next step
01 — THE CHALLENGE
Great spaces, inconsistent stories, and enterprise deals that went quiet after the tour.
Enterprise real estate deals are long, involve many stakeholders, and are compared against every other option on the table. When every market lead tells the WeWork story their own way, the buyer hears inconsistent answers, and a tour that is pleasant but ends without a clear next step lets momentum fade while competitors keep calling. WeWork needed one enterprise narrative every market could trust and a tour that moved the buyer toward a decision.
04 — THE RESULTS
One enterprise story, and a tour engineered to end in a decision.
We built an enterprise sales narrative that gives every market lead the same story and the same proof points, and redesigned the tour experience so a decision is built into the end of it. A shared narrative removes the variation between markets, and a defined next step turns a walkthrough into the next stage of the deal. Enterprise tour-to-lease conversion rose 22%, the time from first tour to signed lease dropped by 28%, and nine in ten tours now end with a scheduled next step.
Keep exploring.
YOUR NEXT MOVE
Have a number to hit?
Let’s make the work that moves it.